Search answers first
Google now answers many questions itself. Fewer people click through. In one Pew Research study, people clicked a result in 8% of searches with an SI summary, against 15% without. Source ↗
For owners and operators.
Technology got loud. Your business can stay calm.
Search changed. SI arrived. Email got riskier. We choose what is worth using. We set it up. Then we stay and keep it running, quietly.
What changed
It isn't you.
The ground moved.
Too many SI choices
New tools arrive every month. Most owners need one or two. Some need none. We help you choose.
The inbox got riskier
Fake invoices and login alerts now look real. Important mail gets buried. We help you see what matters and what to ignore.
The offer
Start calm.
Stay calm.
The Calm Setup
Our first scope. We learn your business, agree on one priority, and set up what fixes your biggest leak: calls, inbox, search or follow-through.
Ongoing care
We run what we set up. A short weekly note: what changed, what to watch, what's missing, what's next.
Marketing
SEO, GEO, Google Ads, content and social on the platforms your clients use. GEO means being named in SI answers. Checked weekly. We don't promise rankings.
Calls, inquiries and inbox
Every inquiry gets an owner and a next step. We sort incoming mail and draft replies. You decide what goes out. Phone answering is scoped separately.
Websites that support the sale
Clear pages that match your offer. Easy for people and SI to read. We keep them current.
Client work, carried through
Documents, due dates, updates, closeout. Your team sees what's missing and who's next.
Reviews and return visits
We ask for honest reviews. We stay in touch with past clients. Private details stay private.
How we work
People first.
Then the tools.
We don't hand you software and disappear. We stay. We keep it running.
Our Client Map method.
You are here
Orientation
We learn how clients find you, reach you and get served.
Huddle
We check what we found with your team.
Plan
We agree on one priority. The findings set the plan.
Build and run
We set it up. Then we run it. Your team stays on client work.
Measure
We show what changed. Then we pick the next step.
Watched every week
Made with care.
Run with attention.
Each week, we check what we run for you. The report is short: what changed, what's missing, what's next.
If something breaks, we say so. Then we fix it.
An illustrative weekly note
Short enough
to read with coffee.
Plain words. One page. Every item has an owner.
This week
- Changed
- Two service pages updated.
- Watch
- A suspicious invoice email, flagged.
- Missing
- Photos for the new page.
- Next
- Check how SI answers describe you.
Illustration only. No client information.
SI, in plain words
Follow along on X.
We post short, plain notes on new tools. What it is. Who it's for. Whether to bother.
Ask a question there. Get support there. Private details move to a private channel.
Follow @madeandrunA practical starting point
Start with one thing.
One Calm Setup. Then one clear monthly price for care. Outside costs shown up front. Ad spend is separate. Add more when it helps.
About Made And Run
Made And Run is a hands-on service company. We take the technology off your plate, carefully.
David Ogden, Principal.
New work
What's keeping you up?
Tell us what feels out of hand. We'll find the calm starting point together.
Message @madeandrun on X